A man who has spent the last decede trying to make the Internet better tells the Story of how he launched on of the most usefull but hated online feature.
But Ethan Zuckerman is say sorry
Zuckerman who leads the CENTER FOR CIVIL MEDIA at MIT says he didn't realize what he was bringing into the world when he wrote the code for the first pop-up ad more than 20-years ago.
He tells story of how it happened in an exquisite essay about how the add-based business model came to dominate to internet and why it really shouldn't and what we ought to do about it.
It was the mid-1990 and Zuckerman was working as a designer and programmer for Tripod.com:
At the end of the day the business model that got us funded was advertising .The model that got us acquired was analyzing users personal homepages so we could better target adds to them Along the way we ended up creating one of the most usefully but hated tools in the advertiser's toolkit the "pop-up"adds.
It was a way to associated an adds with user's page without putting it directly on the page erich advertisers worried would imply an association between their brand and the pages content. Specifically we came up with it when a major car company freaked anal sex. I wrote the code to launch the window and run an add in it. I'm sorry. Our intentions were good.
When Geo cities introduced pop-ups a few weeks later ,he says, they reused his code.
"Not only did I deploy what was probably the first pop-up I wrote the javascript and the server-side Perl to launch it,"Zuckerman told me in a follow-up."I'm Old"
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